Alan Puah is the Group Managing Director of Rentalworks Group, a leading IT lifecycle management and circular economy solutions provider in Southeast Asia. With over two decades of experience in technology leadership and enterprise transformation, Alan is widely recognised for driving the shift from traditional ownership models towards circular, service-based solutions that deliver both business value and environmental impact.
Under his leadership, Rentalworks has built strategic partnerships with governments, financial institutions, and enterprises across Malaysia, Singapore, and Indonesia to accelerate sustainable digital transformation. Through innovations such as Device-as-a-Service (DaaS), asset recovery, and end-to-end circularity programmes, the company enables organisations to reduce Scope 3 emissions, minimise ewaste, strengthen ESG performance, and improve long-term financial resilience.
Alan is a passionate advocate for embedding sustainability into core business strategy — not as a compliance obligation, but as a powerful driver of competitiveness, growth, and future-ready leadership.