Edison Choong is a strategic leader, impact advocate, and Founding Member of impakHUB—a voluntary initiative dedicated to building partnerships for good through design thinking, sustainability practices, and impact creation. Through impakHUB, he convenes cross-sector leaders to co-create solutions that address complex societal and economic challenges, with a strong emphasis on purpose-driven innovation and sustainable development.
With over two decades of leadership experience at MATRADE, Edison has played a pivotal role in advancing Malaysia’s global trade agenda, driving ESG adoption, and shaping strategic communications at the national level. His career reflects a rare combination of policy insight and execution excellence, spanning international markets across Asia, Latin America, and Europe.
A defining highlight of his professional journey includes his role as a key officer in the ideation and development of a CEO’s 100-day strategic blueprint and National Export Council. In this capacity, he contributed to establishing foundational frameworks that guided organisational priorities, enabled transformational initiatives, and translated leadership vision into structured, actionable outcomes. His work laid the groundwork for high-impact execution and long-term institutional alignment.
Beyond trade and policy, Edison is deeply committed to social impact and community wellbeing. Through his involvement with the Malaysia Crime Prevention Foundation, he champions initiatives that emphasise mental and physical wellness as critical pathways to addressing crime prevention among youth. His approach underscores the importance of holistic development, resilience-building, and positive engagement in shaping safer, more inclusive communities.
Edison brings to every platform a forward-looking perspective that bridges strategy, sustainability, and societal impact. His insights resonate with leaders seeking to drive transformation, foster collaboration, and create meaningful change in an increasingly complex world.